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THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
187: Matt Handal on Persuasive Proposals
David and Matt discuss the difference between proposals and persuasive proposals for A/E/C firms.
186: Brand Audits
David and Josh discuss brand audits: the why, what and how how to accomplish one successfully.
185: Tyler Chartier on Project Photography
Josh Miles talks with Tyler Chartier about what makes great project photography
184: Your Inner Circle
David and Josh discuss how to create and maintain your inner professional circle.
183: Keelin Cox on S, M, L Firm Marketing
David and Keelin compare being a marketer at a small vs. medium vs.large A/E/C firm.
182: Instagram for A/E/C Firms
David and Josh discuss the many uses of Instagram for A/E/C firms
181: Tim Barr on Firm Culture
David and Tim discuss the important relationship of firm culture and marketing.
180: A/E/C Firm Website Trends
David and Josh discuss the latest in A/E/C firm website trends
179: Craig Janssen on Scenario Mapping
Josh talks with Craig Janssen about how “your strategic plan is dead.” Try scenario planning instead.
178: Technical Staff as Rock Stars
David and Josh discuss why and how A/E/C firms should promote technical staff as rock stars.
177: Paula Stamp on Entrepreneurial Mindset
David asks Paula, “What does having an “entrepreneurial mindset” mean for A/E/C marketers?”
176: Creative Hobbies
David and Josh discuss why having creative hobbies outside of marketing make you a better marketer.
175: Josh Martin on Lean Content Marketing
Josh sits down with Josh Martin to discuss Lean Content Marketing and how you can apply it to your A/E/C firm.
174: How We Get Things Done
David and Josh share their own presonal approaches for how we get things done on a day-to-day basis.
173: Frank Lippert on Go/No Go
David talks with Frank about having a Go/No Go decision making process when presented with a Request for Proposal (RFP).
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
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Thanks for listening!