105: Email Marketing (2 of 2)

Time to Listen: 27 min. 01 sec.
(a small investment to learn a ton about email marketing).

If you prefer to read the transcript of this episode, click here.

Mentioned in This Episode 105 (Part 2 of Email Marketing)

• How To Build My List
• Organic Opt-In vs. Purchasing a List
• Email List Hygiene
• Request for White Listing
• Segmenting Your My List
• Email Customization
• Benchmarks for Open Rates and Click-Thrus
• Why People Unsubscribe
• When (Day and Time) Should I Send Your Email?
• Unifying Time Zone Differences
• Experiment, Measure and Adapt
• How Frequently Should I Send Emails?
• Testing and Proofing Prior to Hitting “Send”

Note: In this episode, David incorrectly identified Sauce Labs for email testing. He meant Litmus. Thankfully Josh got this right.

Mentioned in Episode 104 (Part 1 of Email Marketing)

• Why Email Marketing is an Underappreciated Marketing Channel
• Permission Marketing
• Email is Targeted and Trackable
• Long Sales Cycles and Staying Front of Mind With a Drip of Useful Content
• Compelling Subject Lines: What Can Be Learned From Tabloids
• With Great Power Comes Great Responsibility
• Your Sender “From” Should Be a Person the Reader Knows
• Write the Email Content Within Your Email Service Provider
• Digestible Chunks of Content
• Don’t We All Over Yourself, Email Content of Value to Your Audience
• Write For an Audience of One
• Relationship of Email Marketing to Your Blog
• Plan Text Emails vs. Designed Emails

To listen to Email Marketing, Part 1 (Episode 104), click here.

Resources Mentioned

• Subscribe to David’s email list here
• Subscribe to Josh’s email list here

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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