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Time to Listen: 34 min.
David Lecours interviews Chris Parsons of Knowledge Architecture about the relationship between knowledge management and marketing.
PSM Show likes a good positioning statement. Her is Knowledge Architecture’s:
Knowledge Architecture builds software, community, and best practices to help architecture and engineering firms find, share, and manage knowledge.
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Mentioned in This Episode 119: Knowledge Management and Marketing
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Why should marketers care about knowledge management (KM)?
- Are marketers good candidates to lead KM in their firms?
- Examples of firms effectively integrating KM with marketing
- Tips to persuade the C-Suite to adopt KM
- What is Synthesis and how does it help facilitate KM
- Why are you a fan of event marketing?
- Which marketing initiatives have been effective for your firm?
Resources Mentioned
- Books on Knowledge Management
- KA Connect, the A/E/C conference for Knowledge Management produced by Knowledge Architecture
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