111: Jason Mlicki on Event Marketing

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Time to Listen: 30 min. 29 sec.

Jason Mlicki of Rattleback
David Lecours interviews Jason Mlicki, Principal at Rattleback about event marketing. They discuss the Profiting from Thought Leadership conference that Rattleback produces in partnership with Bloom Group.

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Mentioned in This Episode 111: Event Marketing

  • Our definition of an event
  • What is a rattleback?
  • Why did you create your own event?
  • How to market your event
  • Why should professional services firms consider event marketing?
  • The human element in a digital world
  • How do you know if your event is successful?
  • Should you expect your event to be a profit center or marketing expense?
  • Pricing is positioning, how should you price your event?
  • How to recruit speakers
  • What did you learn/change from year one to year two of your event?
  • Why partner on an event? What to look for in a partner?
  • How important are the other details: venue, food, nametags?

 

Resources Mentioned

 

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Let us know what you think about this episode. Should we do more interviews? Or would you prefer just Josh and David? Use the form on our homepage to let us know.

 

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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110: Is Print Dead?

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Time to Listen: 22 min. 45 sec.
David and Josh bust the popular myth of print, as a marketing medium, is dead.

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Mentioned in This Episode 110: Is Print Dead?

  • Why we love print
  • David’s business card, Josh’s business card
  • Direct Mail
  • Print in combination with digital
  • Books, Magazines, Newsletter
  • Print has a permanence and feels more valuable
  • Tactile and Haptics–the science of touch
  • Match your medium to the message
  • Print doesn’t require electricity or wi-fi

 

Resources Mentioned

 

LecoursDesign business cards

Miles Herndon Business Cards

 

 

We Want to Hear From You

Let us know what you think about this episode. How are you using print to differentiate your firm? Any new printing, paper, or ink techniques you are using? Are you using print, in combination with digital, to communicate more effectively? What’s a new print initiative you are planning for 2018? Use the form on our homepage to let us know.

 

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

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