This episode runs 28 min. 55 sec.

What is your typical client experience like? Is it predictable? Is it consistent from client to client? Ryan Suydam joins David to discuss the latest in CX.

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Mentioned in This Episode 127: Ryan Suydam on Client Experience

• What is a CXO? Should your firm have one?
• Is ‘client experience’ just marketing’s flavor-of-the-month?
• Some tools used to measure client experience
• Client Savvy’s CX Deck
• Can you deliver a great client experience without a great employee experience?
• Is client experience a differentiator for your firm?
• How does client experience benefit recruiting and retention?
• The value of event marketing when introducing something new

Resources Mentioned in This Episode

• Client Savvy
• TBD

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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This episode runs 28 min. 55 sec.

Most marketers think of themselves as pretty good writers. But is this delusional? Mike Plotnick, Principal at Plotlines and a professional writer, and David Lecours discuss writing as a craft and marketing tool.

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Mentioned in This Episode 126: Mike Plotnick on Copywriting

• Mike shares his career path from HOK to Mastercard to Consultant
• Why is his firm named Plotlines?
• Truth or Myth: People don’t read anymore
• What is the best way to work with a professional copywriter
• Should you go out on your own and become a consultant?
• Where most writers go wrong
• Writing vs. editing
• Resources to become a better writer
• Is writer’s block a real thing?
• Where does story fit into marketing copy?

Resources Mentioned in This Episode

• Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
• On Writing: A Memoir of the Craft by Stephen King (not scary)
• Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
• The 7 Secrets of the Prolific by Hillary Rettig, for the creative process and writer’s block
• The War of Art by Steven Pressfield, for the creative process and fighting resistance to create
• Plotlines, Mike’s company, to elevate your story

The Harvard University study on the unintended effects of open workplaces, and responses from:
Perkins+Will 
Gensler

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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To subscribe to the PSM podcast in iTunes – click here

SaveSave