Time to Listen: 21 min. 10 sec.
David and Josh discuss the benefits of performing a competitive audit.

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Mentioned in This Episode 114: Competitive Audit

• Why audit your competition?
• Can peer pressure be a good thing?
• Are you really leading your market or a challenger brand?
• Don’t miss the opportunity of a de-brief after a project pursuit
• Does your firm love to win or hate to lose?
• Reviewing the digital footprint: website & social of your competitors
• How to do a competitive audit
• Possible items to audit
• What to do with your completed competitive audit
• Who should audit: DIY or hire a professional?

We Want to Hear From You

Let us know what you think about this episode. How have you used competitive audits to gain an advantage in the market? Has competitive intelligence ever helped you win a project or client? Use the form on our homepage to let us know.

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Time to Listen: 35 min. 40 sec.

David Lecours interviews David C. Baker, Publisher at Rockbench Publishing and author of The Business of Expertise, about book publishing for experts.

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Mentioned in This Episode 113: Book Publishing for Experts

• David C. Baker’s uncommon path to founding Rockbench Publishing
• Why should an expert write a book?
• What does it mean today to be a published author?
• Leveraging a book to launch public speaking opportunities
• Don’t write a book just to make money
• The unexpected benefits of writing a book
• How long should the average business book be in word count?
• How many hours does it take to write a good business book?
• Consider a writing retreat to get your book done
• When should an author start thinking about publishing options?
• The importance of writing an outline
• Do you need to write a book proposal?
• Can an expert’s book be a good marketing tool for your firm?
• How many copies should you print in the first edition of your book?
• What are the other roles of the people needed for an author to succeed?

Resources Mentioned

• Rockbench Publishing website
• David C. Baker website
• Mixtus Media – connecting authors with their readers

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Sould you prefer just Josh and David? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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Time to Listen: 30 min. 29 sec.

David and Josh discuss public speaking as a marketing tool to generate new business opportunities.

Marketing is full of noise. How can you possibly stand out as an expert in your field? Josh and David explore the challenges and benefits of taking your message to the spotlight, with public speaking. They discuss how to get started, and tips for finding venues to speak.

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Mentioned in This Episode 112: Public Speaking

• How to get started with public speaking
• How to get in front of your target audience
• What skills are needed for public speaking?
• Different types of speaking gigs: keynote, panel, breakout, webinar, video, podcast, lunch & learns, emcee.
• What to do after you speak
• What is your call-to-action (CTA) while on stage?

Resources Mentioned

• Toastmasters.org
• Pecha Kucha 20 images x 20 seconds
• TED.com
• Slideology book by Nancy Duarte
• Mike Plotnick’s Blog on Josh and I Starting this podcast

We Want to Hear From You

Let us know what you think about this episode. How have you, or our firm used public speaking as a marketing tool? Use the form on our homepage to let us know.

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To subscribe to the PSM podcast in iTunes – click here

Time to Listen: 30 min. 29 sec.

David Lecours interviews Jason Mlicki, Principal at Rattleback about event marketing. They discuss the Profiting from Thought Leadership conference that Rattleback produces in partnership with Bloom Group.

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Mentioned in This Episode 111: Event Marketing

• Our definition of an event
• What is a rattleback?
• Why did you create your own event?
• How to market your event
• Why should professional services firms consider event marketing?
• The human element in a digital world
• How do you know if your event is successful?
• Should you expect your event to be a profit center or marketing expense?
• Pricing is positioning, how should you price your event?
• How to recruit speakers
• What did you learn/change from year one to year two of your event?
• Why partner on an event? What to look for in a partner?
• How important are the other details: venue, food, nametags?

Resources Mentioned

• Profiting from Thought Leadership conference
• KA Connect conference
• Rattleback’s blog

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or would you prefer just Josh and David? Use the form on our homepage to let us know.

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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To subscribe to the PSM podcast in iTunes – click here

Time to Listen: 22 min. 45 sec.
David and Josh bust the popular myth of print, as a marketing medium, is dead.

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Mentioned in This Episode 110: Is Print Dead?

• Why we love print
• David’s business card, Josh’s business card
• Direct Mail
• Print in combination with digital
• Books, Magazines, Newsletter
• Print has a permanence and feels more valuable
• Tactile and Haptics–the science of touch
• Match your medium to the message
• Print doesn’t require electricity or wi-fi

Resources Mentioned

• Craft Magazine from Sellen Construction
• Ready Player One book

We Want to Hear From You

Let us know what you think about this episode. How are you using print to differentiate your firm? Any new printing, paper, or ink techniques you are using? Are you using print, in combination with digital, to communicate more effectively? What’s a new print initiative you are planning for 2018? Use the form on our homepage to let us know.

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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Time to Listen: 28 min. 48 sec.

Josh Miles interviews Nicole La, Experience Director at TEECOM, about recruitment marketing and how it relates to the current talent war.

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Mentioned in This Episode 109: Recruitment Marketing

• Is the war on talent real?
• How is recruitment like marketing? Is it just marketing for people?
• What’s your take on marketing the experience of working at a firm?
• How do you approach recruitment experience, talent experience, and client experience?
• How does experience relate to your overall brand?
• What have you improved upon in your recruitment experience process?
• How does branding and differentiation affect recruiting?
• Is a recruiting plan similar to a traditional marketing plan?

Resources Mentioned

• The Experience Economy book on by Gilmore and Pine
• Scaling Up book by Verne Harnish
• Bamboo HR software
• Asana project management tool
• Top Grading book on hiring for company performance by Bradford D. Smart

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or would you prefer just Josh and David? Use the form on our homepage to let us know.

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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To subscribe to the PSM podcast in iTunes – click here

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