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THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
127: Ryan Suydam on Client Experience
David Lecours interviews Ryan Suydam, CXO of Client Savvy, about client experience for A/E/C firms.
126: Mike Plotnick on Copywriting
David Lecours interviews Mike Plotnick about his career path, effective writing, and how to work with a writer.
125: Branding Yourself
David and Josh offer recommendations on how to brand yourself, and your leaders, in harmony with branding your firm.
124: Marketing Deserves Respect
David and Josh offer recommendations to earn respect for you and your marketing department.
123: Marketing Your Marketing
Josh and David discuss the importance of marketing your marketing. Sounds weird, huh?
122: Danielle Gray on Content Marketing
Josh Miles interviews Danielle Gray, aka The Content Whisperer about content marketing.
121: Nick Westergaard on Brands and Branding
Josh Miles interviews author of “Brand Now” Nick Westergaard about brands and branding.
120: The About Our Firm Story
David Lecours and Josh Miles discuss the ever important ‘About Our Firm’ story.
119: Chris Parsons on Knowledge Management
David Lecours interviews Chris Parsons of Knowledge Architecture about the relationship between knowledge management and marketing.
118: 10 Tips for Presenting New Ideas
As marketers, we have to present new ideas. David Lecours and Josh Miles offer 10 tips for sharing new initiatives and gaining approval.
117: Cal Harrison on Beyond the RFP
David Lecours interviews the author of “Buying Professional Services,” Cal Harrison, about Requests for Proposal (RFP) and Qualifications Based Selection (QBS).
116: Demystifying SEO
David and Josh demystify the latest techniques for SEO: Search Engine Optimization.
115: Kelly & Robby Riggs on Counter Mentor Leadership
Josh Miles interviews Kelly & Robby Riggs, authors of Counter Mentor Leadership, a father and son approach to multi-generational conflict.
114: Competitive Audit
David Lecours and Josh Miles discuss the why and how of a competitive audit.
113: David C. Baker on Book Publishing for Experts
David Lecours interviews David C. Baker, Publisher at RockBench Publishing and author of The Business of Expertise, about book publishing for experts.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
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Thanks for listening!