Time to Listen: 27 min. 01 sec.
(a small investment to learn a ton about email marketing).

If you prefer to read the transcript of this episode, click here.

Mentioned in This Episode 105 (Part 2 of Email Marketing)

• How To Build My List
• Organic Opt-In vs. Purchasing a List
• Email List Hygiene
• Request for White Listing
• Segmenting Your My List
• Email Customization
• Benchmarks for Open Rates and Click-Thrus
• Why People Unsubscribe
• When (Day and Time) Should I Send Your Email?
• Unifying Time Zone Differences
• Experiment, Measure and Adapt
• How Frequently Should I Send Emails?
• Testing and Proofing Prior to Hitting “Send”

Note: In this episode, David incorrectly identified Sauce Labs for email testing. He meant Litmus. Thankfully Josh got this right.

Mentioned in Episode 104 (Part 1 of Email Marketing)

• Why Email Marketing is an Underappreciated Marketing Channel
• Permission Marketing
• Email is Targeted and Trackable
• Long Sales Cycles and Staying Front of Mind With a Drip of Useful Content
• Compelling Subject Lines: What Can Be Learned From Tabloids
• With Great Power Comes Great Responsibility
• Your Sender “From” Should Be a Person the Reader Knows
• Write the Email Content Within Your Email Service Provider
• Digestible Chunks of Content
• Don’t We All Over Yourself, Email Content of Value to Your Audience
• Write For an Audience of One
• Relationship of Email Marketing to Your Blog
• Plan Text Emails vs. Designed Emails

To listen to Email Marketing, Part 1 (Episode 104), click here.

Resources Mentioned

• Subscribe to David’s email list here
• Subscribe to Josh’s email list here

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

Time to Listen: 26 min. 48 sec.
(time well spend to get smart about email marketing)

If you prefer the read the transcript of this episode, click here.

Mentioned in This Episode

• Why Email Marketing is an Underappreciated Marketing Channel
• Permission Marketing
• Email is Targeted and Trackable
• Long Sales Cycles and Staying Front of Mind With a Drip of Useful Content
• Compelling Subject Lines: What Can Be Learned From Tabloids
• With Great Power Comes Great Responsibility
• Your Sender “From” Should Be a Person the Reader Knows
• Write the Email Content Within Your Email Service Provider
• Digestible Chunks of Content
• Don’t We All Over Yourself, Email Content of Value to Your Audience
• Write For an Audience of One
• Relationship of Email Marketing to Your Blog
• Plan Text Emails vs. Designed Emails

Resources Mentioned

• Subscribe to David’s email list here
• Subscribe to Josh’s email list here

For Email Marketing, Part 2 (episode 105), click here.

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

Mentioned in This Episode: Conferences and Holiday Cards

• Who Are These Yanks: David and Josh?
• Conferences: How To Choose The Right Ones
• Conferences: Don’t Just Attend
• Conferences: What’s Your Gameplan?
• Conferences: Soaking In Your Clients’ Hot Topics
• Conferences: National vs. Regional
• Conferences: Next Actions After It’s Over
• Conferences: How To Follow Up with New Contacts
• Holiday Cards: When You Care Enough To Send The Very Best?
• Holiday Cards: An Important Brand Touchpoint?
• Holiday Cards: How To Stand Out

Resources Mentioned

• Evernote as my digital brain
• Dive Bar Sacramento, CA (where Josh met a Mermaid)

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here