109: Nicole La on Recruitment Marketing

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Time to Listen: 28 min. 48 sec.

Nicole La of TEECOM
Josh Miles interviews Nicole La, Experience Director at TEECOM, about recruitment marketing and how it relates to the current talent war.

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Mentioned in This Episode 109: Recruitment Marketing

  • Is the war on talent real?
  • How is recruitment like marketing? Is it just marketing for people?
  • What’s your take on marketing the experience of working at a firm?
  • How do you approach recruitment experience, talent experience, and client experience?
  • How does experience relate to your overall brand?
  • What have you improved upon in your recruitment experience process?
  • How does branding and differentiation affect recruiting?
  • Is a recruiting plan similar to a traditional marketing plan?

 

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Let us know what you think about this episode. Should we do more interviews? Or would you prefer just Josh and David? Use the form on our homepage to let us know.

 

Podcast Episodes 1–100

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108: Positioning

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Time to Listen: 27 min. 33 sec.
David and Josh discuss the power of positioning for your firm, and different exercises you can explore to find your positioning.

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Mentioned in This Episode 108: The Power of Positioning

  • What is Positioning?
  • Why positioning your firm can be painful?
  • Vertical vs. horizontal vs. both in positioning strategies
  • How long should your positioning last?
  • Template for a positioning statement
  • Where do you use a positioning statement
  • Why firms avoid positioning

 

Resources Mentioned

 

We Want to Hear From You

Let us know what you think about this episode. What techniques have you used to develop a positioning statement for your firm? How and when do you use your positioning statement? Advice for other firms about positioning? Use the form on our homepage to let us know.

 

Podcast Episodes 1–100

To read the show notes and listen to previous podcasts (the pre- Josh and David era) – click here

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To subscribe to the PSM podcast in iTunes – click here

 

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Click Here for the transcript.