Time to Listen: 22 min. 19 sec.

David Lecours and Josh Miles discuss why you should develop an ‘About Our Firm’ story.

Subscribe to PMS Show on iTunes

Mentioned in This Episode 120: The About Our Firm Story

• Why make the About Our Firm description a story?
• Where else besides the ‘About’ section of your website would you use this story?
• Is story just another marketing trend?
• Who should tell this story? From what point of view?
• Where do firms go wrong with this story?
• Possible plot types: challenge, founding, purpose, vision
• How long should this story be?

Resources Mentioned, Books on Story

• What Great Sales­peo­ple Do: The Sci­ence of Sell­ing Through Emo­tion­al Con­nec­tion and the Pow­er of Sto­ry by Mike Bosworth, Ben Zoldan
• Win­ning the Sto­ry Wars: Why Those Who Tell the Best Sto­ries Will Rule the Future by Jon­ah Sachs
• The Sto­ry Fac­tor by Annette Sim­mons
• Tell to Win: Con­nect, Per­suade, and Tri­umph with the Hid­den Pow­er of Sto­ry by Peter Guber
• res­onate: Present Visu­al Sto­ries that Trans­form Audi­ences by Nan­cy Duarte
• Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die by Dan and Chip Heath
• A Whole New Mind: Why Right-Brain­ers Will Rule the Future by Dan Pink

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here

Time to Listen: 34 min.

David Lecours interviews Chris Parsons of Knowledge Architecture about the relationship between knowledge management and marketing.

PSM Show likes a good positioning statement. Her is Knowledge Architecture’s:
Knowledge Architecture builds software, community, and best practices to help architecture and engineering firms find, share, and manage knowledge.

Subscribe to PMS Show on iTunes

Mentioned in This Episode 119: Knowledge Management and Marketing

• Why should marketers care about knowledge management (KM)?
• Are marketers good candidates to lead KM in their firms?
• Examples of firms effectively integrating KM with marketing
• Tips to persuade the C-Suite to adopt KM
• What is Synthesis and how does it help facilitate KM
• Why are you a fan of event marketing?
• Which marketing initiatives have been effective for your firm?

Resources Mentioned

• Books on Knowledge Management
• KA Connect, the A/E/C conference for Knowledge Management produced by Knowledge Architecture

We Want to Hear From You

Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

Subscribe to our Podcast

To subscribe to the PSM podcast in iTunes – click here