192: Debrief After a Project Pursuit

This episode runs 26 min. 11 sec. 

What is a project pursuit debrief? Who should you include in the meeting, and when is the right time to do a project debrief? Josh and David discuss why this act is important —win or lose.

Production of PSM Show is underwritten by: 

SMPS

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191: Holly Bolton on Writing for AEC Firms

When it comes to writing for an A/E/C firm, it’s easy to think of proposal writing, but what are the other skillsets required for professional services marketers, and how do you go from proposals to bios, to blogs, and social media all in the same day? Holly Bolton shares her insights on writing for A/E/C firms.

This episode runs 30 min, 18 seconds.

Holly Bolton headhost

About Holly Bolton, FSMPS, CPSM, Owner of 3chord Marketing

A self-proclaimed word nerd, Holly Bolton grew up with her nose in a book and a pencil in her hand. Today, she applies that love of story to her work at 3chord Marketing, a marketing communications firm that helps design and construction firms understand and connect with their audiences through research, strategy, and content creation. Holly’s nearly 20 years of industry experience include serving in a variety of marketing, business development, and corporate communications roles for architecture and engineering firms.
For the past 10+ years, she and her husband have been on a quest to visit all of the national parks in the United States. 

Production of PSM Show is underwritten by:

SMPS

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Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

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illustration for writing

190: Rethinking The Dreaded Email Newsletter

This episode runs 33 min. 31 sec. 

If you’re a longtime listener, the last deep dive we did on email was in late 2017(!) It was a two-part episode, but feel free to go back and give that a listen here:

Episode 104 Email Marketing, Part 1
Episode 105 Email Marketing, Part 2

 Email isn’t necessarily the newest, most exciting, or sexiest…But it is sure reliable. 

 

Mentioned in This Episode 190: Rethinking The Dreaded Email Newsletter

This episode is inspired by Andrew Davis’s recent video on B2B Email Marketing – https://www.youtube.com/watch?v=3H49q9t7QUQ

 

 

Production of PSM Show is underwritten by: 

SMPS

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189: Damion Morris on Leading vs. Doing Marketing

This episode runs 34 minutes

This Episode
David Lecours and Damion Morris discuss the differences between leading and doing marketing for A/E/C firms.

About Damion Morris, CPSM
Damion Morris is a dynamic AEC marketer and branding enthusiast who partners with principals, project executives, and technical teams to develop compelling content and presentations that win work by influencing and penetrating client thought.

As Proposal Manager for PCL Construction Services’ California Buildings District, Damion oversees all pursuit-related marketing activities for PCL’s largest and fastest-growing district at $750 million in annual revenue. He is a Certified Professional Services Marketer (CPSM), currently serving as Immediate Past-President of the LA Chapter of SMPS and is a contributor to Marketer Online.

headshot photo of Damion Morris

 Production of PSM Show is underwritten by: 

SMPS

 

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 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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188: Feeding The Content Machine

This episode runs 26 min. 19 sec. 

Why is it such a challenge to feed the content marketing machine? For the past few years it has been listed as one of the top B2B Content Marketing Challenges in multiple surveys. Surely there have to be better ways to plan out your year of content marketing. David and Josh share a few ideas.

 

 

Mentioned in This Episode 188: Feeding The Content Marketing Machine

Why is this a challenge?

Ingredients: where will your content come from?

Appetizers & Charcuterie: small bite content
Main Dishes: more preparation, more filling
Your content menu: what you plan to serve

 

Production of PSM Show is underwritten by: 

SMPS

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187: Matt Handal on Persuasive Proposals

This episode runs 40 minutes.

This Episode
David Lecours and Matt Handal discuss the difference between proposals and persuasive proposals for A/E/C firms.

About Matt Handal
Matt Handal provides marketing and business development strategies that actually work. He has helped firms 10X their proposal results and realize significant growth. He is the author of Proposal Development Secrets, Contributing Editor of SMPS Marketer, and  leads the Construction Owners Association of America’s Communication Committee. He has appeared in Engineering News Record, The Architect’s Handbook for Professional Practice, and other industry publications.

Matt’s Blog and Training – Help Everybody Everyday

Matt Handal headshot

 Production of PSM Show is underwritten by: 

SMPS

 

 We Want to Hear From You 

 Let us know what you think about this episode. Should we do more interviews? Or, would you prefer just Josh and David (no guests)? Or should we get rid of Josh and David altogether? Use the form on our homepage to let us know.

 

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