Follow:
THE PODCAST FOR AEC MARKETERS
The PSM Show is the podcast for AEC marketers, business developers, leaders, technical staff, consultants, and clients who want to peek behind the curtain on what makes great architecture, engineering, construction, and specialty firms tick. While the focus is usually marketing and business development, we don’t shy away from the burning or difficult topics that affect our industry. We seek out practical advice from people who are making magic or making waves, with the intent of helping you make it all work better and easier.
112: Public Speaking
Josh and David discuss how to use public speaking to generate new business opportunities.
111: Jason Mlicki on Event Marketing
David Lecours interviews Jason Mlicki, Principal at Rattleback, about producing their flagship event: Profiting From Thought Leadership.
110: Is Print Dead?
David Lecours and Josh Miles bust the popular myth that print, as a marketing medium, is dead.
109: Nicole La on Recruitment Marketing
Josh Miles interviews Nicole La, Experience Director at TEECOM, about recruitment marketing and how it relates to the current talent war.
108: Positioning
David and Josh discuss the power of positioning for your firm, and different exercises you can explore to find your positioning.
107: Video
David and Josh share advice on the use of video for marketing professional services firms.
106: Bold Brand 2.0
David Lecours interviews Josh Miles about writing the second edition of his book, Bold Brand 2.0.
105: Email Marketing (2 of 2)
Josh and David geek out about Email Marketing in part two of two.
104: Email Marketing (1 of 2)
Josh and David nerd out about Email Marketing in part one of two.
103: Holiday Cards – Conferences
Josh and David discuss Holiday Cards: a marketing tool or a guilt-driven obligation. Also, tips for attending conferences.
102: Josh and David’s First Episode
Did Josh and David kidnap Brad and Sculley? Have they hijacked the show? Will these sensationalized questions end?
101: Internal Culture – Brad and Scully’s Final Episode
Brad and Scully introduce the new hosts, Josh Miles of MilesHerndon and David Lecours of LecoursDesign.
Frank Lippert, FSMPS, CPSM
Founder/Partner, GO Strategies
Frank Lippert, FSMPS, CPSM, is the founder/partner of GO Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. He has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).
Frank’s infectious energy, humor, and storytelling makes learning about marketing and business development fun, engaging, and memorable.
Deirdre Booth, FSMPS, CPSM
President + Lead Strategist, TankGirl Marketing
Founded in 2011, Deirdre Booth is the President + Lead Strategist of TankGirl Marketing. Strategy First, this is where Deirdre lives and breathes. She is always thinking about the bigger picture and how we can move your goals down the battlefield to the win. She is intimately involved in every project, lending her 20 years of AEC marketing experience across the nation.
Deirdre has the unique ability to take high-level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision, or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For over 20 years she has focused on business /marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.
GUEST HOSTS
Kate Robinette, CPSM
Partner, GO Strategies
Kate Robinette, CPSM, is a partner at GO Strategies, LLC. Her superpower is combining marketing and business development with people management and leadership. This wild mix unlocks employee engagement, potential, and growth. She is the creative force behind GO Strategies’ Dynamic Workplaces®, turning the same skills that help build meaningful relationships with external customers to improve the employee experience and company culture. Kate helps people work smarter, have more fun, and reach their goals.
Kathryn Ness, CPSM, CPLC
Partner, GO Strategies
Kathryn is a partner with GO Strategies, LLC. and brings energy and vitality to her clients that promotes the mission of “making everything about marketing and BD easier.” With 20+ years in the A/E/C industry, Kathryn brings an in-the-trenches perspective on how things work and how things can work better. She is a Certified Professional Life and Work Coach and has been trained as a Working Genius facilitator. Her sense of humor is balanced with a sense of getting the job done. Kathryn has presented at conferences and for SMPS chapters, regional conferences, and other A/E organizations.
Hosts Emeriti
David Lecours
Principal, LecoursDesign
David Lecours helps Architecture / Engineering / Construction (A/E/C) firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy.
David has been a TEDx presenter and speaks at conferences worldwide. David is also passionate about surfing, pickleball, and succulents.
Josh Miles
Consultant and Fractional CMO
Josh Miles is a brand-obsessed consultant, keynote speaker, and caffeine addict. Josh is the author of Bold Brand 2.0, a veteran of the TEDx stage, and hosts Obsessed Show andPSM.Show podcasts.
Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels.
Contact Us
WHO SHOULD WE INTERVIEW?
Contact the PSM Show by submitting the form.
—
Thanks for listening!